HUMAN CAPITAL AS A COMPONENT OF THE BUSINESS MODEL: THREATS FROM ARTIFICIAL INTELLIGENCE AND A PRAGMATIC APPROACH IN THE ERA OF MODERN CHALLENGES

Abstrakt
The purpose of this article is to examine the risks associated with artificial intelligence (AI) within the context of economic sciences, with a particular focus on the socio-economic transformations of the 20th and 21st centuries. The authors emphasize that the fundamental principle guiding mega-structures such as international organizations remains monetization rather than implementing positive changes in AI-human collaboration. The article employs a literature review methodology to investigate existing research frameworks and theoretical perspectives on the intersection of AI and economic practices. The scientific aim of this study is to identify and discuss the threats posed by AI arising from human greed and the operational mechanics of AI, highlighting the differences and sources of these threats. It aims to propose a balanced approach that emphasizes comprehensive education and a shift from the accumulation of financial assets towards the valorization of knowledge and added value. By reviewing scholarly articles, books, and reports, the study synthesizes key findings to present a comprehensive understanding of the challenges and implications of AI integration into economic systems. Key observations include: • AI should enhance rather than replace human development. • Overreliance on AI may erode fundamental human skills. • Ethical considerations and privacy protection are paramount in AI integration. • Harmonious coexistence of technology and human values is essential for sustainable business models. The conclusions of the study emphasize the need for integrating AI with a humanistic approach, ensuring that technology supports rather than diminishes human capabilities. Businesses must strive for a balance where AI augments human tasks, enhancing productivity and creativity without compromising human autonomy and creativity. The study suggests that AI should be viewed as a supportive tool, not a dominant force, in business processes. The future of business lies in fostering environments where AI and human potential coexist harmoniously, promoting both innovation and humanism.

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Zväzok: XVI, Číslo: 1/2024